On November 30, 2023, the Buy Italy workshop took place at the prestigious Hotel Bellotto in Warsaw, which we organized for the Italian National Tourism Agency (ENIT) and the Italian Chamber of Commerce and Industry. This is the first event of this type since the pandemic that brought together representatives of the Polish and Italian tourism industry.

The meeting was attended by nearly 30 Italian entities, representing various tourism sectors, such as Italian regions and promoting organizations, tour operators, hotels and tourist attractions. During substantive B2B meetings with numerous Polish partners, each participant had the opportunity to present their unique tourism potential on the Polish market and establish beneficial business contacts. Then, in an informal atmosphere and Italian style, participants continued networking during the cocktail hour, additionally drawing inspiration for potential collaborations.