Our presentation was part of the conference “Courage in trust. On the boundaries of brand authenticity”, which took place at the Jagiellonian University in Krakow.

During the event, a representative of the agency delivered a lecture titled “Authenticity embedded in strategy. How to turn values into a solid business foundation”. Based on practical examples of client collaboration, the presentation addressed the role of authentic values in building effective communication strategies and strong brands.

One of the key takeaways was that authenticity requires consistency and is always verified by customers’ real experiences. Today, trust in a brand is becoming just as important as price and quality, and actions based on true values help build lasting relationships and protect a company’s reputation.

We would like to thank the organizers and hosts of the event for their trust, the opportunity to share our expertise, and for the inspiring discussions.