During the closing gala of the Sustainability Leadership Academy program, organized by the Institute of European Thought, a concept for a 360° marketing campaign dedicated to the development of sustainable tourism in Grudziądz city was presented.

The project, developed as a final task within the program, involved our agency representative, Agnieszka. The campaign aimed to showcase the potential of Grudziądz as a city rich in cultural, natural and historical assets, yet still under-recognized on the tourist map of Poland.

The proposed concept is based on collaboration with local residents and entrepreneurs, whose voices and perspectives form the foundation of the strategy. Sustainable tourism is framed here as a long-term process that supports both the promotion of the city and the development of its infrastructure, grounded in local resources.

We are proud to have contributed to this inspiring initiative. We hope it will serve as a catalyst for action and help Grudziądz earn its rightful place among Poland’s unique and sustainably managed travel destinations.