
Vivipress
A Spanish publishing house, Ejecutivos – a Spanish exclusive business magazine.
PR aims
To mark its presence on the Polish market and to make Spanish readers familiar with the Polish economy and experiences of Spanish capital companies on the Polish market.
Actions undertaken
a special issue devoted entirely to Poland
establishing contacts with business representatives and holding interviews
editing texts, proofreading and translating
introduction of a selected group of companies and institutions to the nature of the magazine
a press conference at the Bristol Hotel in Warsaw