ISS YACHTS

    A team of Polish engineers, working as part of ISS RFID company, developed an innovative ISS Yachts tool, enabling the quick check of boat equipment. The system bases on RFID technology, based on radio recognition of objects equipped with tags.

    PR AIMS

    Building awareness of the ISS Yachts in the charter industry on Croatian, Greek, and Italian markets.

    ACTIONS UNDERTAKEN

    development of communication strategy and plan

    media relations (Croatia)

    social media activities

    coordination of road show in Croatia

    media consulting

    cooperation with local partners

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