Lentewenc
A leading organizer of international B2B trade fairs. The company is the driving force behind the most significant events in Poland and Central and Eastern Europe, covering diverse sectors such as TSL (TransLogistica Poland), urban technologies (Smart City Expo), and the food industry ((WorldFood Poland, Gastrotargi SMAKKi, NutraFood Poland).
PR AIMS
To build a cohesive and professional brand image for the company’s portfolio, strengthen their presence in industry media and provide strategic communication support during key trade fair events.
ACTIONS UNDERTAKEN
strategic brand communication – WorldFood Poland, Gastrotargi SMAKKi, NutraFood Poland, ColdChain Poland,
coordination of partnerships with media partners,
substantive and branding support for selected trade fair projects,
on-site press office management, journalist relations and media monitoring,
coordination of information flow and ensuring dynamic messaging directly from the heart of the events.