Wydawnictwo Buchmann

    A publishing house (at present the Foksal Publishing Group) specializing in books for children and teenagers, educational, language, handbooks, albums, history books and biographies in cooperation with well-known foreign publishing companies.


    “Through Relaxation to Happiness”

    by Katarzyna Straburzyńska

    PR aims

    To launch the book on the market.

    Actions undertaken

    communication strategy
    securing branch patronage of merlin.pl and a radio station
    media relations
    meetings with the author

    Thriller Factory

    A series of thriller books (Polish editions)

    PR aims

    To launch the book on the market by finding a non-standard way to promote them and creating a media buzz.

    Actions undertaken

    communication strategy
    securing radio station and empik.com branch patronage
    marketing activities: outdoor, radio spots as patronage exchange
    a city game in Warsaw based on the “The Killing Ground” book – around 100 participants; promotion of the game on Facebook and a website – www.fabrykasensacji.pl

    Moonwalk

    The Michael Jackson Autobiography

    PR aims

    To communicate the book and its unique features as widely as possible on the Polish market, making the book conspicuous among the many similar publications available on the market (by stressing the fact that it is the only Michael Jackson autobiography revised since 1988, with the original elements such as the artist’s autograph and graphics).

    Actions undertaken

    communication strategy
    media relations

    Guinness World Records

    2011, 2010, 2009 Editions

    PR aims

    To re-launch the book on the Polish market after a 4-year break, and in the following years, to promote it among the target group.

    Actions undertaken

    communication strategy
    securing the media patronage of Polsat Television and Radio ZET for the 2011 Edition
    media relations
    press office
    a press conference in a Warsaw Empik, promoting the launch of the 2009 Book with the participation of the Polish record breakers

    Guinness World Records Gamer’s Edition

    2011, 2010 Editions

    PR aims

    To introduce the book to the market, promote it among the target group.

    Actions undertaken

    communication strategy
    media relations
    press office

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