A publishing house (at present the Foksal Publishing Group) specializing in books for children and teenagers, educational, language, handbooks, albums, history books and biographies in cooperation with well-known foreign publishing companies.

by Katarzyna Straburzyńska

To launch the book on the market.

communication strategy
securing branch patronage of merlin.pl and a radio station
media relations
meetings with the author

A series of thriller books (Polish editions)

To launch the book on the market by finding a non-standard way to promote them and creating a media buzz.

communication strategy
securing radio station and empik.com branch patronage
marketing activities: outdoor, radio spots as patronage exchange
a city game in Warsaw based on the “The Killing Ground” book – around 100 participants; promotion of the game on Facebook and a website – www.fabrykasensacji.pl

The Michael Jackson Autobiography

To communicate the book and its unique features as widely as possible on the Polish market, making the book conspicuous among the many similar publications available on the market (by stressing the fact that it is the only Michael Jackson autobiography revised since 1988, with the original elements such as the artist’s autograph and graphics).

communication strategy
media relations

2011, 2010, 2009 Editions

To re-launch the book on the Polish market after a 4-year break, and in the following years, to promote it among the target group.

communication strategy
securing the media patronage of Polsat Television and Radio ZET for the 2011 Edition
media relations
press office
a press conference in a Warsaw Empik, promoting the launch of the 2009 Book with the participation of the Polish record breakers

2011, 2010 Editions

To introduce the book to the market, promote it among the target group.

communication strategy
media relations
press office